|
Title animations, flying logos, animated maps, photo –
montages and many other variations of motion graphics are
essential to electronic communications today. For my clients
I combine design, motion and marketing to create powerful
messages that spark the imagination and resonate afterward.
My
approach to motion graphics is to do more than just move
some type or a symbol from point A to B and add lights. I
work with clients to create a meaningful concept. One that
expresses the idea behind the symbol or title. Then, only
when the idea makes sense from a marketing point of view, I
add all the visual dynamics and special effects.
Just a few of the many ways your company can profit from using animated
graphics in your marketing communications strategy:
-
build brand equity by adding
a resonating impact and power to a corporate symbol or
brand logo
-
increase memory retention of
key concepts in a corporate Powerpoint or Flash
presentation
-
highlight locations on a map
more effectively and dynamically demonstrate the extent
of a company's global prescence
-
explain and dramatize the
meaning of almost any kind of data
-
build visual associations
with a brand or product by means of a photo – montage

 |