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Mike
Efford turns the magic of computer animation into
marketing power for his clients. He has worked with
a long list of major corporations such as Royal
Bank, General Motors, 3M, Thane Marketing, Cognos,
Manulife Insurance, and over 50 innovative small
businesses, broadcasters and design professionals.
From direct response T.V. infomercials that broke
sales records to boardroom presentations that won
multi – million dollar contracts, he has had
significant experience communicating value through
the medium of computer animation.
He
started his business in 1994, but prior to that the
broad foundation of skills that his animation work
is built on includes:
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19
years as a graphic designer, art director and
illustrator in advertising
-
certificates in fine art (Humber College) and
multimedia / animation (Centennial College)
-
2
years of continuing education studies in
marketing (Humber College School of Business)
-
4
years designing coins and commemorative
medallions
-
many
years experience investing in equity markets
He has
published articles on various aspects of marketing
with computer animation both online and offline and has participated as an
advisor to Sheridan College developing business
courses for their computer animation program.
His
interests include fine art, classical music, skiing,
football
and travel.
He lives
in Toronto, Canada.
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